Advanis Inc.: Americans Demand Cheaper Movie
Downloads
03/17/2007 11:14 News
79%
of Americans who are downloading movies do so
illegally despite access to subscription based
services.
TORONTO, ONTARIO--(CCNMatthews - March 12, 2007) - US consumers are still downloading movies illegally despite the growing availability of subscription based movie download services according to a study conducted by Advanis Inc. Subscription based movie downloads have grown in prevalence with companies like Apple Inc., CinemaNow, MovieLink and most recently Wal-Mart offering movie downloads for a fee.
Yet 79% of those downloading movies are still doing so illegally, according to the study and is estimated to be costing the industry $598 million.
"The industry can respond to this stubborn core of piracy in one of two ways," said Phil Dwyer, Executive Vice President of Sales and Marketing at Advanis. "It can spend its time and resources pursuing the pirates, and attempting to get them to change their ways, or it can put those same resources into accelerating the adoption of these services by the early mainstream consumers, who are more inclined to behave legally."
"The experience of the music industry, and the evidence of our research suggests there is a hardcore of illegal downloaders who are unlikely to change their behavior. The industry would be better advised to focus resources on migrating new, and legally inclined consumers on to these services."
Downloaders Look For Deals
Full Article click Here
TORONTO, ONTARIO--(CCNMatthews - March 12, 2007) - US consumers are still downloading movies illegally despite the growing availability of subscription based movie download services according to a study conducted by Advanis Inc. Subscription based movie downloads have grown in prevalence with companies like Apple Inc., CinemaNow, MovieLink and most recently Wal-Mart offering movie downloads for a fee.
Yet 79% of those downloading movies are still doing so illegally, according to the study and is estimated to be costing the industry $598 million.
"The industry can respond to this stubborn core of piracy in one of two ways," said Phil Dwyer, Executive Vice President of Sales and Marketing at Advanis. "It can spend its time and resources pursuing the pirates, and attempting to get them to change their ways, or it can put those same resources into accelerating the adoption of these services by the early mainstream consumers, who are more inclined to behave legally."
"The experience of the music industry, and the evidence of our research suggests there is a hardcore of illegal downloaders who are unlikely to change their behavior. The industry would be better advised to focus resources on migrating new, and legally inclined consumers on to these services."
Downloaders Look For Deals
Full Article click Here
