Microsoft Announces HD Photo
10/04/07 11:02 | Technology
MLogo
Today at the Photo Marketing Association (PMA) 07 International Convention and Trade Show in Las Vegas, Microsoft Corp. formally announced HD Photo, a new file format for end-to-end digital photography that offers higher image quality, greater preservation of data, and advanced features for today’s digital-imaging applications.
This new, next-generation digital image format offers the best solution for digital image editing and storage and unlocks the potential for digital photography on devices, applications and services. Microsoft also announced that it intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly.
HD Photo offers compression with up to twice the efficiency of JPEG, with fewer damaging artifacts, resulting in higher-quality images that are one-half the file size. In addition, HD Photo offers increased image fidelity, preserving the entire original image content and enabling higher-quality exposure and color adjustments in the image. This new format offers the ability to decode only the information needed for any resolution or region, or the option to manipulate the image as compressed data.

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